Research Paper On Crm In Retail Sector - planizymherme.cf.
The purpose of this research paper is to analyze the impact of Customer Relationship Management (CRM) on BMW, as CRM is one of most effective strategic tools to change the consumer behaviour. We will write a custom Research Paper on The impact of Customer Relationship Management (CRM) on BMW specifically for you.
The paper concluded that e-CRM can be cost effective for both small and large companies in terms of large customer coverage and reduced use of human and physical resources. It was also established.
This article focuses on the research conducted in customer relationship management (CRM) from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship Marketing, Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Advertising Research, and Journal of Consumer Research.
This paper aims to provide an extensive review of the different perspectives of CRM processes in an organization in order to increase and enhance the understanding of CRM processes that could contribute in increasing the success of CRM initiatives and reduce the failure of CRM programs.
This paper deals with the role of Customer Relationship Management in banking sector and the need for Customer Relationship Management to increase customer value by using some analitycal methods in CRM applications.
This paper examines the importance of CX adoption in retail. It also explains how innovative technologies can be used to create personalized CX journeys across different channels.
Retail Analytics: Game Changer. for Customer Loyalty. By leveraging analytics tools and models, retailers can boost. customer loyalty by creating a personalized shopping experience that customizes offers to needs. In these times of economic uncertainty and decreasing margins, retailers must improve. their approach to driving traffic and sales.